Shelby Clayton is a Client Account Manager at Twitter in New York City. She is responsible for collaborating with Fortune 500 advertisers to understand their objectives, recommend best practices, and develop effective campaigns. Previously, Shelby was a Programmatic Analyst at ESPN where she provided programmatic solutions to the Private Marketplace Digital Account Executives within the Customer Marketing and Sales Department.
Shelby has been featured in multiple media outlets. Most notably, Shelby appeared live on CNN as a Generation Y panelist with Don Lemon, Poppy Harlow, and Jim Sciutto. During her time on CNN, Shelby gave her perspective as a millennial on issues such as race relations and the Middle East crisis. Through this experience, Shelby has developed a passion to leverage sports and social issues to change the world. Shelby has also been featured in the Disney Professional Internships campaign, appearing on marketing materials for the highly renowned program. Other highlights include AdPr@Grady Blog and ESPN Front Row.
Shelby graduated Cum Laude from the University of Georgia's Grady College of Journalism with a degree in Advertising and minor in Sociology. Immediately after college, Shelby began her career as a Sales and Marketing intern at ESPN. Shelby’s thirst of knowledge and “go-getter” mentality allowed her to explore various areas of the company as well as build meaningful relationships.
Additionally, Shelby interned with the United States Tennis Association (USTA), UGA Athletic Association, and the Atlanta Mayor’s Office of Special Events. Shelby’s positive attitude and strong work ethic has allowed her to succeed in each of her working roles.
Shelby, a native of Atlanta, Georgia, values her faith and spending time with her family. In her free time, she enjoys watching sports (especially the UGA Bulldogs and Cleveland Browns), catching up with friends, traveling, volunteering and documenting her life through pictures.